Required company details
A company website in Serbia should clearly show the full name, registered address, company registration number and tax ID (PIB), along with contact details. Besides being a legal obligation for businesses, these details build trust, because customers really do check who they are dealing with. The most natural place for them: the footer and the contact page.
HTTPS and basic security
The padlock in the browser is a given. Browsers mark a site without HTTPS as not secure, and Google also takes HTTPS into account in rankings. Today a certificate is issued and renewed for free and automatically, so there's no excuse.
- HTTPS on every page, with a redirect from the http version
- Forms that don't pass data to third parties without need
- Regular updates to the system the site runs on
Speed and mobile display
Most visits come from phones. The site has to open within a couple of seconds on mobile data, with no layout jumps and no horizontal scrolling. Heavy images are the number one killer and have to be optimized.
Content that brings in business
- A clear offer on the first screen: who you are, what you do, who it's for
- Every service on its own page, not everything crammed onto the home page
- References, reviews and real photos instead of generic ones
- A visible call to action: a call, a message or an inquiry form
Local visibility
For a business that deals with customers, a Google Business Profile is a must. It's what shows up on the map when someone searches for a service in their city. The details on the profile (name, address, phone) must be identical to the ones on your website. If you work in several cities, consider a separate page for each city. You can see an example on our service pages.
Cookies, privacy and analytics
Analytics is valuable, but only with consent. The standard we apply: essential cookies work right away, and statistics only after the visitor agrees, with a clear privacy policy. That way you treat visitors fairly and stay on the right side of the regulations.
Ownership, backups and maintenance
Three questions to ask anyone who builds your website: Who manages the domain, and how do you get it if you ask for it? Who keeps the backups, and how far back do they go? What happens if we stop working together? You should get a clear answer to all three before you start. With us, we register and manage the domain, and transfer it to you on request, with the transfer code. If your site is older and neglected, start with the redesign guide.
Frequently asked questions
Does a small business really need all of this?
The mandatory items (company details, HTTPS, cookies) are a must, regardless of size. The rest is a matter of ambition: every additional item on the list directly affects the number of inquiries.
My website is five years old. Where do I start?
The technical side first: HTTPS, speed, mobile display. Then content and the required details. If the foundation is bad, a redesign is often faster and cheaper than patching.
Who owns a website that someone built for me?
The source code and content should be yours once the work is done, and the domain should be transferred to you whenever you ask. With us, we register and manage the domain, and transfer it to you on request, with the transfer code. Always clarify this before you start working together.
