What a Google Business Profile is
It is your free profile on Google that appears on Google Maps and in local search, with your address, opening hours, phone number, photos and reviews. When someone types “hairdresser near me”, these are exactly the profiles that pop up.
Why it matters
- Map pack: you show up above the organic results for local searches.
- Trust: reviews and photos convince customers before they even click.
- Action on the spot: a call, directions or your website, with one tap on a phone.
How to set it up (in short)
- Create a profile at google.com/business and enter accurate details.
- Verify that you run the business. Google chooses the method: often it is a short video of the premises, the signage and proof that you run the business, but it can also be a code by phone, text message or email, and in some cases by mail.
- Add categories, photos, opening hours and services.
- After each job, ask for reviews from all customers, not only the ones you think are satisfied: Google prohibits selectively asking for positive reviews and rewarding people for ratings.
We help with setting it up and connecting it to your website when we work on your SEO.
Website + profile together
The profile and the website reinforce each other: the profile brings local visibility, and the website adds depth (all services, prices, a gallery) and credibility. Consistent details (name, address, phone) in both places further strengthen local SEO.
Frequently asked questions
Is a Google Business Profile free?
Yes, completely free. You only pay if you want Google ads, which is a separate thing.
Do I need a website if I have a profile?
A profile is a great start, but a website gives you control, depth and professionalism that a profile can't. The best result comes from combining both.
How do I get reviews?
After the job is done, send a direct review link to all customers equally, without picking the ones you think will leave a good rating. Google prohibits selectively asking for positive reviews and rewarding people for ratings. We can prepare the link along with the website.
