How to manage a Google Business Profile

It is the business listing shown across Google Search and Maps, with details such as category, address or service area, phone number, opening hours, photography and reviews. It can help a nearby customer call, request directions or visit the website. Eligibility and display options depend on Google’s current rules and the way the business serves customers.

Local results can appear prominently for searches with geographic intent. Accurate details reduce friction, photographs and reviews help customers assess the business, and call, route and website actions are available directly from the listing. The profile supports discovery, but it still needs active ownership and regular review.

Create or claim the profile with the real business name, choose the most accurate primary and secondary categories, and enter the actual address or service area, phone, website and opening hours. Complete Google’s required verification, add authentic photography and services, then review edits and updates regularly. Ask customers for honest feedback without incentives or pressure.

The profile helps people discover and contact the business locally; the website provides deeper information about services, work, policies and the next step. Matching business details and a link to the most relevant page help users understand that both represent the same organisation. Track website links so you can distinguish profile visits from other traffic.