Website SEO optimization

What SEO optimization covers

The first step is a technical audit: whether Google sees all the pages, whether the site opens quickly on a phone, whether titles and canonical URLs point to the right place, and what Search Console reports as errors. Only once that is sorted does it make sense to work on the copy.

Then we write page titles and descriptions based on what people type, add structured data about the business, services and frequently asked questions, clean up the sitemap and submit it to Google. If you have premises or work on location, we also tidy up your Google Maps profile.

The price is fixed, agreed in advance and stated in the written quote, with no hourly billing.

Errors you can't see in the browser

The most expensive search problems usually don't look like problems. On the site of the sign-making workshop 3D Art Kragujevac, four pages had a canonical URL pointing to a completely different domain, left over from the template, so the site itself was telling search engines that the original was somewhere else.

On the old WordPress site of Golden Pets Hotel, demo products from the purchased theme had been submitted to Google through the sitemap, even though a dog boarding kennel does not sell T-shirts. On the Leskovački Kutak site, product pages returned a 404 error, while addresses that did not exist responded as if they did.

None of these errors brings the site down, and that is why they are found only when someone checks what the search engine actually receives, page by page.

New pages for services and places

A new page helps only when it answers a query people actually type. For AutoSet Niš we built separate pages for windshield replacement, windshield repair, car glass and side windows in Niš, each with its own text and questions.

Location pages work only when their content differs. At Klimatronik 016, two pages for neighboring towns were almost the same text, so each one was rewritten separately. For the plumber Zlaja 2015, the municipalities first led to a single overview page, and each got its own page only once it had its own text about the neighborhoods and the faults that come up most often there.

A page for a city where you have no office should say so. The Leskovac page on the Bata Stanković accounting firm's site clearly states that the firm works from Lebane and that Leskovac is part of its service area.

Your Google Maps profile and the same details everywhere

For a local business, the Google Maps profile is often the first thing people see when they look for a service in their town. We clean up the name, category, opening hours, phone number and website link, and make sure the same details appear on the site and in the structured data.

Mismatches are common and not obvious at first. On the Klimatronik 016 site, the opening hours appeared in three different versions, and Bing listed Glass Service Bošnjace as temporarily closed, at an address about four hundred kilometers north of the real one. Both were corrected.

We don't invent ratings or reviews. On the Klimatronik 016 and 3D Art Kragujevac sites we found a five-out-of-five rating without a single real review behind it and removed it, because markup like that breaks Google's rules.

How you track what was done

Every change goes into a dated log. When visits or inquiries change, the log shows what was done before that, so nobody has to guess.

From Search Console we show you which queries the site appears for and how many people click. Search engines need time to recrawl pages and assess changes, so the first changes go where the damage is greatest: pages Google cannot see, wrong canonical URLs and incorrect business details.