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HomeServicesLanding page development

Landing page development

We build a landing page for a single campaign: the page repeats the promise from the ad, opens instantly on a phone and has one clear step to an inquiry. The price is fixed, agreed in advance and stated in the written quote, with no hourly billing.

  • Remote work from Leskovac
  • Written quote before we start
  • Source code stays with you

01What you get

What the job includes.

A single page built for a single goal: for a visitor coming from an ad, an email or social media to understand the offer and send an inquiry, a sign-up or an order. It has no menu to lead them away.

A metal object with glowing blue cables, a symbol for websites
Example: one offer and one step to an inquiry. The inquiry is saved to the database first, and only then is the email sent.
  • 01One page: headline, offer, answers to common doubts and an inquiry button
  • 02A sign-up or inquiry form whose messages reach your email
  • 03Fast loading, which matters when visits come from paid ads
  • 04Conversion tracking, so you can see which ad brings inquiries, if needed
  • 05Copy that explains the offer, if you don't have it

02In detail

What you need to know.

What a landing page must have

A landing page needs a headline that says the same thing as the ad, the offer in a few sentences, answers to the two or three doubts that hold a customer back, and one button or form. Anything that leads elsewhere, such as a menu or a list of all your services, pulls attention away from that one action.

The timeline depends on the scope: a simple website is usually done in 1–2 weeks, larger projects take longer, and the exact timeline is in the quote. We can write the copy for the offer based on the ad and your answers.

A form whose messages actually arrive

A landing page with no inquiries is a paid ad that returns nothing, and a form can fail silently. At Prva Lekcija from Zagreb we found a form that showed a success message even though the request never left the page.

That is why we save the inquiry to the database first and only then send the email, as for Prva Lekcija and SRMEK: if the email does not arrive, the inquiry is still saved. Before launch we send a real message through the form and follow it all the way to the inbox.

Tracking that respects consent

Conversion tracking shows which ad brings in inquiries, but analytics is turned on only when the visitor agrees to cookies. The cookie banner offers rejecting as an equal choice, and the choice is remembered for the next visit.

Campaign tags in the URL must not slow the page down. On the site of the Bata Stanković accounting firm, the server did not use the cache for any visit with such tags, meaning exactly for the people coming from ads or emails, so that was fixed.

A landing page or a full website

A landing page serves a campaign, not search for everything you do. One page cannot compete for ten different search queries: when the Bata Stanković accounting firm's site needed to be found for individual services and for another city as well, it got separate pages for them.

If you need something that stays after the promotion ends, we suggest a separate page for that service on your website, and a landing page only for the campaign.

04How we work

From quote to handover.

We work remotely, from Leskovac, for businesses across Serbia.

  1. 01

    Written quote

    Before we start, you get a written quote with the scope of work, the price and the timeline.

  2. 02

    Working version

    You pay nothing up front: we first build the site at a preview address, you review it, and you pay before we launch it on your domain. Agreements, questions and changes go in writing, by email, so everything stays on record.

  3. 03

    Handover

    When the work is done, the source code is yours. The quote states exactly what the work includes.

05Questions

What clients ask.

Can a landing page sit alongside my existing website?

Yes. It usually lives at a separate address on your domain, for example /promo, so it does not touch the rest of the site and is easy to take down when the campaign ends.

Can I have several landing pages for different ads?

Yes, and it often makes sense: a separate page for each service or audience, with copy that matches the ad people come from.

How many fields should the form have?

As many as you need to reply without a follow-up question. For an accommodation inquiry, that means dates, number of guests and contact details, as on the Villa Bella Vista apartments site. For car glass at Glass Service Bošnjace, it also means the VIN, so the form is split into five short steps, because people abandon long forms on phones.

Can a landing page be found on Google?

Yes, but for one search query, the one it was written for, and only once Google crawls it. For visits from ads it does not matter, because they arrive without a search.

What if customers would rather call than fill in a form?

Then the main step is one-tap calling, along with Viber or WhatsApp. At Klimatronik 016, work comes in by phone, so the site has no form and every path leads to a call or a Viber message.

Do you work with businesses from all over Serbia?

Yes. We work remotely and in writing, so where your business is located changes nothing in the arrangement or the build. The projects on this page are from different places, and each has its own page describing the work.

How is the price agreed?

After a short description of what you need, we send a written quote with the scope of work and the price. The price is fixed and everything is agreed before work begins.

What do I get when the work is done?

A website or app running on your domain, access to the admin panel if there is one, and the full source code. The quote states exactly what the work covers, including hosting and maintenance.

→Contact

Have a project? Write to us.

Four short questions, about a minute of your time. We reply within 24 hours.