Bespoke service

SEO grounded in the offer, search intent and a technically sound website.

Search does not need another page written only for a keyword. It needs an accurate answer for a specific intent, a useful internal structure and a website the search engine can process reliably.

Discuss your project

What is included

What you receive

  • 01

    Technical crawl, indexing, canonicals, sitemaps and redirects

  • 02

    Topic and search-intent mapping

  • 03

    On-page content and internal linking

  • 04

    Local pages grounded in the real offer

  • 05

    Structured data and media descriptions

  • 06

    Measurement of enquiries, visibility and technical errors

Who it is for

SEO is useful for a business with a clear offer whose pages are not organised around customer questions and search intent, or where technical errors obstruct indexing. It can form part of a new website, a redesign or a focused improvement to an existing system.

What it covers

Work begins with indexing, duplicate URLs, metadata, internal links, speed and structured data. I then map topics to existing or new pages, improve the content and establish measurement that separates visibility from actual enquiries.

The problem we solve

A website may have many pages while none answers a specific search well. It may also have good content competing with itself, unclear canonical signals or lost value through incorrect redirects. I resolve those conflicts before expanding the content.

How I work

Priorities follow business value, the condition of the website and evidence from available tools. Changes are documented and verified with crawls, Search Console where available and real conversions. I do not present a short-term movement as a lasting result.

What shapes the proposal

Scope depends on website size, markets and languages, existing content quality, technical debt and the production of new pages. The proposal lists the work and measurement method; it does not promise a position or number of enquiries.

FAQ

Frequently asked questions

Do you guarantee a number-one Google ranking?

No. Rankings depend on competition, the search engine and changes outside one supplier’s control. I guarantee the agreed work and verification of its implementation.

Are new pages required?

Only where an existing page cannot clearly cover a distinct intent or topic. I first use and improve content that already has value.

Do you provide local SEO?

Yes, where the company genuinely serves those locations. I do not create invented offices, references or local claims.

How do we track progress?

We agree technical and business measures such as indexing, relevant queries, clicks, calls or submitted forms, according to the available data.

Next step

Have a project that needs to work better?

Send me your goal and current situation. I will reply with a concrete scope proposal.

Start a project