// Service

3D Watch Configurator — Case, Strap, Dial

Customers customize a watch — case finish, strap material, dial color — and see the photorealistic result in the browser.

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3D watch configurator solves the watch industry's online sales problem: buyers won't commit \$2K+ for a watch they haven't seen properly. The configurator answers: rotate the watch from any angle, see metal finishes under different lighting (PBR materials with proper roughness/metalness), pick strap (leather, steel, rubber) and see the change instantly. Technical: glTF model, KTX2 textures for the metallic surfaces, custom shader for crystal refraction. Pricing \$4,000-\$10,000 depending on variant complexity. Brands using this report 30-40% lower return rates on configured watches.

Engagement model

Fixed price, fixed deadline, payment on delivery. The price covers up to two rounds of revision within original scope. Out-of-scope changes are quoted separately before any work happens. No retainer required, no monthly minimum. We agree once, I deliver, you pay.

Technical foundation

Stack: Three.js v0.170 with GSAP for animation timeline, Lenis for smooth scroll, Vite for build, GLSL for custom shaders when needed. Hosting on a Hetzner / DigitalOcean equivalent — fast first byte, HTTP/2, Brotli compression, CDN for static assets. Lighthouse mobile 85+ guaranteed.

Where it fits

This service is the right call when the brand needs a visual moment that ranks beyond the average competitor — agencies pitching new business, premium e-commerce, portfolios that need to look ahead-of-curve. If you need a basic content site or blog, a static-site generator without 3D is more economical and ranks just as well for simple keyword targets.

Timeline

Discovery week 1, design week 1-2, development weeks 2-5, integration and QA week 5-6. Total: 4-6 weeks for the standard scope. Larger scope (configurator, multi-scene scrollytelling) extends to 8-12 weeks. I send weekly progress in writing — you always know where the project stands.

Frequently asked questions

Do you handle hosting?

First year of hosting is included in the project price. After that, hosting runs about \$10-30/month depending on traffic class. I don't lock you in — you can move to any modern provider at any time, all assets travel with the codebase.

What's your revision policy?

Two rounds of revision within original scope are included. Out-of-scope changes are quoted separately before any work happens. After delivery, I include 30 days of post-launch support for bug fixes and minor adjustments at no additional cost.

How long does this take?

Standard scope: 4-6 weeks from contract signature to live site. Larger scope (configurator, multi-scene scrollytelling) takes 8-12 weeks. Rush projects (2-3 weeks) are accepted with a 30-40% rush surcharge.

What does it cost?

Hero-section 3D upgrade: \$1,500-\$2,500. Full multi-scene 3D site: \$3,500-\$8,000. Configurator with custom shaders: \$5,000-\$12,000. All fixed-price, source code included. EUR equivalents on request.

What if my visitors are on weak phones?

The site detects device tier before the first scene loads and serves a lighter version on weak hardware (fewer particles, simpler shaders). Devices without WebGL get a static fallback that preserves the visual language and conversion path.

Ready to ship a 3D experience?

Tell me what you need — fixed price, fixed deadline, no surprises.

Get a quote +381 61 224 8989