// Industry

Luxury Fashion 3D — Brand Heritage and Craft

Luxury fashion houses with 3D — heritage scrollytelling, atelier virtual tours, craft documentation, premium AR.

Luxury fashion houses use 3D web for heritage storytelling and craft documentation more than for product configurators. Components: heritage scrollytelling (founding story, key designers, archival pieces), atelier virtual tour (where pieces are made, signaling craft), seasonal lookbook with 3D garment animation, integrated NFT or membership for collectors. Pricing \$15,000-\$50,000 — luxury budgets match agency tier. Strongest fit: heritage houses (Hermes, Gucci, Burberry tier) and premium contemporary (Loewe, Bottega Veneta, Acne tier). The brief is craft-level always — luxury audiences notice craft cuts.

On-screen examples

Three concrete things 3D delivers for luxury fashion: (1) hero-section interactive product showcase reactive to scroll, (2) configurator letting the user pick variants and see the result instantly, (3) scrollytelling 'about us' or process page that earns attention from first second. Each can stand alone or combine into a single site.

Conversion impact

Brands that introduced 3D product views report 25-40% more time-on-site and a measurable lift in qualified inquiries — visitors arrive at the contact form already convinced rather than just browsing. Bounce rates drop sharply on the hero section. Numbers vary by category but the direction is consistent: 3D buys engagement that flat layouts can't match.

Pricing band

Hero-only 3D upgrade (existing site keeps its content layer): $1,500-$2,500. Full 3D site rebuild for luxury fashion: $3,500-$8,000 depending on number of scenes and asset budget. Configurator-style interactivity adds $2,000-$5,000. All fixed-price, all delivered with source. EUR equivalents on request.

What we deliver

A production-ready Luxury Fashion 3D — Brand Heritage and Craft sized to your real audience and traffic patterns. The 3D layer respects mobile devices, ships with proper accessibility fallbacks (prefers-reduced-motion, focus-visible, screen-reader compatible), and degrades gracefully on browsers without WebGL. SEO is preserved — content stays in HTML, not WebGL canvas.

Frequently asked questions

Do you have other clients in this industry?

I work across industries — past clients include real estate, automotive, hospitality, and creative agencies. The technical patterns transfer; what changes per industry is the buyer's mental model, which we cover in the discovery week.

How does this differ from a generic web agency?

No agency layer. You talk to the developer building the site. No junior of record, no scope creep due to misaligned account management. Decisions happen in 24 hours rather than 2 weeks.

How long does this take?

Standard scope: 4-6 weeks from contract signature to live site. Larger scope (configurator, multi-scene scrollytelling) takes 8-12 weeks. Rush projects (2-3 weeks) are accepted with a 30-40% rush surcharge.

What does it cost?

Hero-section 3D upgrade: \$1,500-\$2,500. Full multi-scene 3D site: \$3,500-\$8,000. Configurator with custom shaders: \$5,000-\$12,000. All fixed-price, source code included. EUR equivalents on request.

What if my visitors are on weak phones?

The site detects device tier before the first scene loads and serves a lighter version on weak hardware (fewer particles, simpler shaders). Devices without WebGL get a static fallback that preserves the visual language and conversion path.

Ready to ship a 3D experience?

Tell me what you need — fixed price, fixed deadline, no surprises.

Get a quote +381 61 224 8989