// Service

3D Car Configurator for Web — Color, Wheels, Trim

Real-time 3D car configurator where buyers pick body color, wheels, interior, and see the result instantly in browser.

3D car configurator on web is where the high-leverage e-commerce gain lives for automotive. Buyer picks variant, model updates in real time, no page reload, no waiting. Technical foundation: glTF model with named mesh parts (body, wheels, interior, trim), runtime swap of textures and materials per variant, optional Web Components for the UI. Pricing \$5,000-\$15,000 depending on number of variants and material complexity. Delivered in 8-12 weeks. ROI is direct: buyers configuring online arrive at the dealership ready to commit, dramatically shorter sales cycles.

Technical foundation

Stack: Three.js v0.170 with GSAP for animation timeline, Lenis for smooth scroll, Vite for build, GLSL for custom shaders when needed. Hosting on a Hetzner / DigitalOcean equivalent — fast first byte, HTTP/2, Brotli compression, CDN for static assets. Lighthouse mobile 85+ guaranteed.

Where it fits

This service is the right call when the brand needs a visual moment that ranks beyond the average competitor — agencies pitching new business, premium e-commerce, portfolios that need to look ahead-of-curve. If you need a basic content site or blog, a static-site generator without 3D is more economical and ranks just as well for simple keyword targets.

Timeline

Discovery week 1, design week 1-2, development weeks 2-5, integration and QA week 5-6. Total: 4-6 weeks for the standard scope. Larger scope (configurator, multi-scene scrollytelling) extends to 8-12 weeks. I send weekly progress in writing — you always know where the project stands.

Concrete deliverable

What you receive at handover: a working 3D Car Configurator for Web — Color, Wheels, Trim on production hosting, all source files committed to your GitHub repo, og-images for social sharing, basic schema.org markup, sitemap entry, and a 5-min walkthrough video. The site is yours from day one — I never hold code hostage.

Frequently asked questions

Do you handle hosting?

First year of hosting is included in the project price. After that, hosting runs about \$10-30/month depending on traffic class. I don't lock you in — you can move to any modern provider at any time, all assets travel with the codebase.

What's your revision policy?

Two rounds of revision within original scope are included. Out-of-scope changes are quoted separately before any work happens. After delivery, I include 30 days of post-launch support for bug fixes and minor adjustments at no additional cost.

How long does this take?

Standard scope: 4-6 weeks from contract signature to live site. Larger scope (configurator, multi-scene scrollytelling) takes 8-12 weeks. Rush projects (2-3 weeks) are accepted with a 30-40% rush surcharge.

What does it cost?

Hero-section 3D upgrade: \$1,500-\$2,500. Full multi-scene 3D site: \$3,500-\$8,000. Configurator with custom shaders: \$5,000-\$12,000. All fixed-price, source code included. EUR equivalents on request.

What if my visitors are on weak phones?

The site detects device tier before the first scene loads and serves a lighter version on weak hardware (fewer particles, simpler shaders). Devices without WebGL get a static fallback that preserves the visual language and conversion path.

Ready to ship a 3D experience?

Tell me what you need — fixed price, fixed deadline, no surprises.

Get a quote +381 61 224 8989