// Use case

Trade Show 3D Microsite — B2B Event Marketing

Trade show and B2B event microsites with 3D — booth showcases, schedule, attendee networking, lead capture.

Trade show microsites serve exhibitors and attendees pre/during/post-event. 3D web: 3D model of trade show floor, booth showcases per exhibitor, schedule with sessions, attendee networking, lead capture. Pricing \$5,000-\$15,000. Strongest fit: B2B trade shows in technology, manufacturing, healthcare, with international exhibitor base, where pre-event content drives attendance and post-event content extends engagement.

Right fit signals

This project type is the right fit when the brand needs a memorable digital moment, when the audience expects a premium presentation, or when 3D actually clarifies the product (try-on, tour, demo). It's the wrong fit if the goal is a generic content blog or a 50-page e-commerce catalog where 3D would only delay browsing.

What ships at launch

On launch day you have: Trade Show 3D Microsite — B2B Event Marketing on production hosting, all source code in your repo, the 3D asset bundle under 1.5MB total, OG images for sharing, schema.org markup, and a documented build process. The site loads under 1.5s first paint and the 3D scene streams in lazy. It just works on mobile, tablet, and desktop.

Why 3D over alternatives

For trade show microsite, a static page or video can deliver the message but doesn't reward interaction. 3D adds the 'I want to play with this' reflex that keeps visitors longer. The longer attention often translates to higher conversion on the desired action — sign-up, inquiry, ticket purchase, share.

Production timeline

Two to four weeks for a focused trade show microsite. Discovery and design in week one, 3D modeling and integration in weeks two-three, polish and QA in week four. Larger scope (multi-scene, AR, complex shaders) extends to 6-8 weeks. I work to a written milestone schedule and send weekly progress notes.

Frequently asked questions

Can you handle the 3D modeling too?

Yes. I model in Blender, export glTF + Draco. For complex models I sometimes work with a specialist — that adds \$500-\$2,000 to the project depending on complexity. For simple objects I model directly in the project budget.

Will this work on slow connections?

Yes. Asset bundle is targeted under 1.5MB total. The 3D scene streams in lazy after the first text paint, so users see content immediately and the visual layer enhances after. On 3G, the experience degrades gracefully but remains functional.

How long does this take?

Standard scope: 4-6 weeks from contract signature to live site. Larger scope (configurator, multi-scene scrollytelling) takes 8-12 weeks. Rush projects (2-3 weeks) are accepted with a 30-40% rush surcharge.

What does it cost?

Hero-section 3D upgrade: \$1,500-\$2,500. Full multi-scene 3D site: \$3,500-\$8,000. Configurator with custom shaders: \$5,000-\$12,000. All fixed-price, source code included. EUR equivalents on request.

What if my visitors are on weak phones?

The site detects device tier before the first scene loads and serves a lighter version on weak hardware (fewer particles, simpler shaders). Devices without WebGL get a static fallback that preserves the visual language and conversion path.

Ready to ship a 3D experience?

Tell me what you need — fixed price, fixed deadline, no surprises.

Get a quote +381 61 224 8989